The Benefits of Using a Finance Ad Network for Your Campaigns

Want to advertise financial services effectively? Here are the top 6 reasons why you should use a finance ad network for your advertising campaigns. 

The finance advertising sector has seen an abrupt shift from the traditional form to the digital one. Instead of publishing ads on TVs for all to see, they have now deviated to a more personalized approach. To keep up with customers' changing behaviors, banks and financial institutions have no choice but to embrace technology. 

But then the question is, how will banks and financial institutions even do that?

To advertise financial services, finance ad networks are the best option. The ad delivery process becomes much smoother when advertisers partner up with reliable ad networks. How exactly? Let's understand it in detail with this blog. 

Understanding Finance Ad Networks 

Finance ad networks are advertising platforms that connect businesses in the finance sector to website publishers. They collect ad space that a publisher wants to sell (called ad inventory) and then sell it to businesses where they can display their ads. In summary, they help publishers monetize and businesses advertise by creating a whole web and helping them find others easily. 

Do they differ from other ad networks?

That is a very valid question. What to choose- an advertising network or a finance advertising network? 

The difference is actually in the quality of publishers that both hold. Ad networks hold publishers from plenty of niches- which may or may not include finance. But finance ad networks specialize and focus solely on finance publishers.

However, there are ad networks like 7Search PPC that provide financial advertising services as a separate vertical. The best part about advertising with them is that in addition to promoting your ads on finance websites, you can also do it on websites of related niches, such as crypto, where your audience is likely to be. 

6 Reasons Why You Should be Using Finance Ad Networks 

1) Automate the entire process

One of the biggest reasons why you should be using finance ad networks is that they automate the entire media buying and selling process. You don't have to reach out to publishers and negotiate deals with them directly. Instead, the ad network does it through its inbuilt programmatic system of organizing. It works on real-time bidding (RTB), where advertisers bid on keywords or ad placements they hope to win through an online auction system. 

2) Promote on legitimate sites

If you're done with advertising on websites that generate no traffic and conversions, you need to switch now.

Finance ad networks follow a pretty rigorous website approval process. They often set minimum traffic criteria for the websites to register. If the publisher is deemed to have enough traffic on their website after that, they are allowed to sign up for the network. This ensures that you are advertising only on premium websites that have legitimate reach to support your campaigns. 

3) Control over your ads

Finance ad networks provide you control over ads to a huge extent. Through them, you can:

• advertise based on your goal (traffic, lead generation, sales, etc.) 
• choose who to target based on demographics, location, behavior, and device types 
• input your own ad creatives and integrate links and extensions with ease 
• set your daily budget limit, which shuts down your campaign for the day when the limit is reached 
• customize ad placements with ease 

4) Choose from multiple ad formats 

Finance is gradually turning into a creative field. Simplistic text ads alone don't satisfy customers anymore. Finance ad networks have carefully analyzed this gap and introduced multiple ad formats that advertisers can use and switch between. 

These typically include text ads, banner ads, native ads, popunder ads, in-page push ads, and video ads. Many even allow you to publish interactive ad formats that are highly effective in engaging different audiences. 

Using multiple ad formats allows you to reach different consumers at different stages of their journey and convince them to convert in different set of ways. 

5) Pricing models to choose from 

Financial advertising works best when you set the pricing model according to your objective. Imagine paying CPC prices for a brand awareness campaign. Unfortunately, reality is that many individual publishers do charge such exorbitant prices. 

This is where finance ad networks come in, offering multiple pricing models. According to your campaign's objective, you can choose from:

• CPC (cost-per-click)
• CPM (cost-per-mille)
• CPA (cost-per-action)

The CPC model works best when you want to increase your website visits. The CPM model is to gain impressions, and the CPA model is the most appropriate for conversion campaigns. 

6) Measure the performance of your campaigns 

When you promote through publishers directly, it's hard to know where your ad campaigns stand. But when you use an ad network, the case is extremely different. They provide you with detailed insights and accurate statistics that result from your campaigns.

You can look into the total number of impressions, clicks, and conversions each ad gets. This helps you further evaluate whether you have achieved your goals and what needs to change. You can then make changes in the targeting, keywords, ad creatives, or other elements that your audience would prefer. 

Conclusion 

Finance ad networks pave the road to better advertising practices for finance businesses. You get to use their sophisticated tools and technology for automation, targeting, and budgeting. Better ad formats, control over your campaigns, and multiple pricing options are great additions to it. 

At 7Search PPC, we provide the best advertising services for your financial advertisement. Our inventory of premium publishers and sophisticated tools is meant to meet all your needs so that you will never want to switch back. 

Frequently Asked Questions (FAQs) 

What are finance ad networks?

Ans. Finance ad networks are platforms that connect finance businesses with finance publishers, helping one advertise and the other monetize. 

What ad formats are the best for financial advertisements?

Ans. Native, banner, and video ad formats work best for financial ads. 

How do ad networks help advertise?

Ans. Ad networks automate your ad-buying process, provide multiple ad formats and pricing models, and give access to easy control of ads. 

Are there any requirements to sign up with ad networks?

Ans. Most ad networks do not have any requirements for signing up. However, you do need to add a minimum amount of funds to your wallet before launching your ad campaigns. 

Which is the best finance ad network?

Ans. 7Search PPC is the best finance ad network out there that provides premium advertising services and access to plenty of advanced tools that help you scale your campaigns.